There’s a bug going round… can you ‘catch’ good educational practice?

This paper uses the language of metaphor to present a way of perceiving and approaching the sharing of innovation in academic practice between educational developers and their colleagues in academic departments. The scholarly and theoretical foundations for the paper were laid in doctoral work (Neame 2009), and aspects disseminated in subsequent publications (Neame, 2011, 2013). This paper aims to summarise some of the central ideas and models which came from that work, in a manner that will encourage educational development practitioners to critique and experiment with their application them in a range of scenarios