PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DANPENDAPATAN TERHADAP KEPUTUSAN INVESTASI IBURUMAH TANGGA DI KOMPLEK MULTIWAHANART 68 RW 28 SAKO PALEMBANG

The purpose of this study is to prove the effect of financial literacy, financial behavior and revenue against investment decisions. In addition, this study analyzes the role of personal finance, namely personal financial management, financial literacy, financial behavior, revenue and investment decisions. The sampling method used is non-probability with research subjects being individuals. The number of respondents gathered was 30 housewives in the Multiwahana Complex RT 68 RW 28 Kec. Sako Palembang. Data collection techniques offline is directly taken from respondents. The instrument used in the form of a questionnaire that has been done by face validity by financial practitioners, namely financial planners. The period of collecting data for three months is August-October 2020. Data were analyzed inferentially with Structural Equation Modeling (SEM). This study found that there was a significant positive effect from financial literacy on investment decisions, a non significant but positive effect from financial behavior on investment decisions, a non significant and negative effect from revenue on investment decisions.