Have You Tried Making Love Under Water

This chapter outlines the author's real life experience studying swimming pools. The author and his team did a study on swimming pools. Why do some people use them and how can others be motivated to do so? The respondents told us that the day they had installed the pool a new life had started for them. Neighbors discovered them. They stayed at home much more. A press conference was arranged to announce the findings of the study. According to Miss Williams of Esther Williams Pool Company, the former movie star, this was one of the most delightful experiences. On the David Frost show, he demonstrated psychodrama, a technique that the team uses more and more to analyze people's feelings about a particular product. Some people have only a limited repertoire and keep on repeating the same role; others can change roles without even having to change costumes.