Empirical Analysis on Exportation Fluctuation of Chinese Horticultural Products:1992-2010

Based on the exportation scale,distribution of export market and changes of export products structure of Chinese horticultural products;using modified constant market share(CMS) model,this paper analyzes the exportation fluctuation of Chinese horticultural products and studies the strength and trend of influence factors from demand,structure,competitiveness and four periods during 1992 to 2010.It finds that the demand of world market and competitiveness are the mainly causes for exportation fluctuation of Chinese horticultural products.The improving market structure effect and competitive effect of Chinese horticultural products are mainly because of the improved market access after China's WTO Entry.In addition,two times financial crisis have a significant impact on the effect of demand scale.