Future of Marketing and Management (FMM 2016)

The Future of Marketing and Management (FMM) aims to provide a scholarly forum to researchers from all over the world to present and share their research work on Future of Marketing and Management. A broader viewpoint is needed to look into the future wave of marketing and management and related areas like strategic management, marketing management, consumer behavior, human resource management, organizational design, organizational behavior, leadership, entrepreneurship,  interdisciplinary research in management, marketing, sociology, and psychology. This proceeding consists of selected abstracts from Asia International Conference 2016, held at Universiti Teknologi Malaysia, Kuala Lumpur Malaysia on December 2016.