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SEGMENTATION OF TOURISTS IN CULTURAL EVENTS: THE CASE OF THE INTERNATIONAL CLASSICAL THEATRE FESTIVAL OF ALMAGRO
SEGMENTATION OF TOURISTS IN CULTURAL EVENTS: THE CASE OF THE INTERNATIONAL CLASSICAL THEATRE FESTIVAL OF ALMAGRO
2020
Gema Gomez-Casero
Jesús Claudio Pérez-Gálvez
Tomás López-Guzmán
Carol Jara Alba
Keywords:
Business
Marketing
Segmentation
Correction
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