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Evaluation of customer consumption experience on a fast food network: a strategy for customer loyalty.
Evaluation of customer consumption experience on a fast food network: a strategy for customer loyalty.
2018
A. N. de Almeida
Fernando César Rodrigues Brito
M. da R. Motreira
I. B. S. Lustosa
V. S. S. de Sousa
L. de A. Cabral
Keywords:
Social psychology
Loyalty business model
Marketing
Psychology
Consumer behaviour
consumer satisfaction
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