Display device operation method and display panel drive

The present invention relates to a display panel drive technology for reducing watt consumption. One source output of a source driver is connected with first to N-th data lines through first to N-th time division switches, which method includes: driving a first pixel positioned in a first horizontal line and connected with one of the first to N-th data lines, by feeding a first drive voltage to the one of the first to N-th data lines from the one source output with associated one of the first to N-th time division switches; and driving a second pixel positioned in a second horizontal line next to the first horizontal line and connected with the one of the first to N-th data lines, by feeding a second drive voltage to the one of the first to N-th data lines from the source output with associated one of the first to N-th time division switches. The associated one time division switch is kept turned on during a time period from a start time of the driving the first pixel to a start time of the driving the second pixel.