The beta distribution as a latent response model for ordinal data (I): Estimation of location and dispersion parameters

Ordinal data are often modeled using a continuous latent response distribution, which is partially observed through windows of adjacent intervals defined by cutpoints. In this paper we propose the beta distribution as a model for the latent response. The beta distribution has several advantages over the other common distributions used, e.g. , normal and logistic. In particular, it enables separate modeling of location and dispersion effects which is essential in the Taguchi method of robust design. First, we study the problem of estimating the location and dispersion parameters of a single beta distribution (representing a single treatment) from ordinal data assuming known equispaced cutpoints. Two methods of estimation are compared: the maximum likelihood method and the method of moments. Two methods of treating the data are considered: in raw discrete form and in smoothed continuousized form. A large scale simulation study is carried out to compare the different methods. The mean square errors of the es...