Sentir o "Paraíso" no Pantanal: reflexões sobre percepção e valoração ambientais Feeling "Paradise" in the Pantanal: some thoughts over perception and environmental values

This paper analises the construction of the mith around the environment and the landscape of Pantanal. The mith is perceived as paradise’s model to be enjoyed for tourism activities. In this perspective, it unveils the mith of “Pantanal-Paradise” like the contradiction that emerges through expansion of tourism’s activities oriented for the market’s logical. Key-words: Pantanal, touristic paradise, eco-tourism, environment perception, environment valoration.