Penelitian Bercorak Agenda Setting Model

Research using this model of agenda setting, generally assess the elections and political issues. Since McComb and Shaw (1972) examined the general election in 1968 with a focus on the effects of media agenda setting. They were interested to see whether the opinions of voters on issues that are considered very important it is formed by the news about these issues. McComb and Shaw in researching elections, said that the impact of mass media in the cause of cognitive change among individuals has been dubbed the agenda setting function of mass communication. Here lies the most important effects of mass communication, namely the ability of structuring the world's media for us.