The Meals‐on‐wheels Service in Leicester: A Marketing Study

As a result of a marketing study to evaluate the consumer characteristics, service provision and degree of satisfaction with meals‐on‐wheels, recipients were found to have different characteristics from the general population, being on average, older, widowed, living alone, having little social contact, in poor health and not very mobile. A large majority received four or more meals per week; a hot meal was more popular than a cold one and the most popular time of delivery was around midday. A large majority of recipients were satisfied with the service.