The Performance Effects of Pursuing a Diversification Strategy by Newly Founded Nonprofit Organizations

Product diversification is commonly seen as an expansion strategy firms adopt late within their life cycles. In this article, we elucidate the practice of employing a product diversification strategy from inception. We explore the performance effects of product diversification on newly created nonprofit organizations. Our findings suggest that being diversified from the start-up phase is, while detrimental to organizational efficiency, beneficial for organizational survival. We also find that the revenue strategy employed by the organization moderates the relationship between product diversification and survival. The study offers implications for researchers and practitioners regarding diversification as an entry strategy and performance assessment of new nonprofit organizations.