Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
2020
Should brands continue to espouse the traditional thin female models in advertisements or follow the trend towards using larger-sized models? Although the effects of model body size in advertising ...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
61
References
2
Citations
NaN
KQI