El lenguaje figurado como elemento constitutivo del discurso económico

This study attempts to analyze the lexical neology of economic discourse in the Turbulent period of the 2008 economic Spanish crisis, paying special attention to the use and importance of figurative language in economical discourse. We have worked with a corpus of specialized articles taken from the Sun-day business supplement of El Pais, Negocios, covering the period from April to December of 2008. Having identified the main difficulties in the dynamic process of denominating new econo-mical concepts, the study then explores the semantic, cognitive and pragmatic role of metaphors with special focus on the interaction between common metaphorical conceptualizations and their text-specific configurations.