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The Analysis of Customer Lifetime Value: How to Segment and Measure the Segmentation Accuracy
The Analysis of Customer Lifetime Value: How to Segment and Measure the Segmentation Accuracy
2016
Kaitlyn Ong
Canh Tsen
Thomas Hollmann
Sang Pil Han
Keywords:
Customer lifetime value
Segmentation
Market segmentation
Artificial intelligence
Pattern recognition
Business
Computer science
Data mining
Correction
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