A CASE STUDY ON INDIAN BICYCLE INDUSTRY WITH SPECIAL REFERENCE TO ATLAS CYCLE

Shri Janki Das Kapur, laid the foundation of Atlas Cycles Industries Ltd. in 1951. The time witnessed its enormous growth since its inception. From being a modest shed at Sonepat to a 25 acre factory complex, the journey was travelled in a small period of 12 months. It is a 150 9001 2000 certified company. The company focuses on innovation, user friendly & quality products. In this case we tried to analyze the strong areas, weak points, treats and opportunities of the company with the help of SWOT Analysis. A holistic approach is being adopted to understand the environment in which company’s operating therefore, PEST and Porter’s Analysis also being studied. Further, the company exports bicycles in 35 countries. BEP analysis can be used to take decisions for expanding export markets.