The Reform of Journalism Education Driven by Digital Technology in the Era of Media Integration

Multimedia industry is a combination of economic industry and cultural industry and is a powerful tool to promote national cultural revival. In the process of multimedia integration, the multimedia industry has developed rapidly, and there is a huge demand for talents in this field. However, every year, the graduates of media majors have the status quo that they cannot find a suitable job or leave the original profession. The emergence of this status quo is due to the rapid development of the media industry. We should also see the other side that there is a clear contradiction between the news education of universities and the needs of the industry. In China’s journalism major education, there are contradictions between the barriers between colleges and the media industry and the “fine” and “all” dilemmas in the cultivation of talents. The purpose of this paper is to study the reform of journalism major professional education driven by the era of digital media technology. This paper sets up a control experiment to demonstrate that the integration of the concept of media integration into teaching can enable students to achieve greater progress. Through the literature research method, it summarizes the shortcomings of journalism major education at this stage and collects educational reforms from previous students through a questionnaire survey. It is recommended that 79% recommend adding practice links in the teaching process, 45% suggest that network coverage in the classroom is convenient for students to access materials at any time, 73% suggest that practitioners can be invited to participate in teaching, and 63% recommend imitation media. In teaching, 39% suggested that students should be taught according to their individual characteristics. 55% suggested using general education in teaching, and 39% suggested setting up more related competitions.