Striking it Rich

As nutritional supplements are subject to more and more scrutiny, the demand that products are supported by sound and unbiased research is essential. There are many different types of data that can support a product's safety and efficacy. The easiest, least expensive, and least accepted are in vitro studies (test tube experiments). However, these are probably the best approach when first developing a new product, since often the results may help guide the researcher into the best animal or human study.