Storyboarding to Multimedia Platforms

This is the last chapter of the book and I have been looking forward to writing this chapter for a long time. This is the capstone app if you will. The app that teaches you how to market your restaurant, business, or whatever you like to various multimedia platforms. I chose to promote a band for this app because it includes iTunes and many of my students struggle with iTunes. We will take care of that right here. In the lecture hall, I first walk through the app with the students as they imagine they are in a distant place and time and they’ve discovered a band called The Beatles. They then market that band on the Web, YouTube, and iTunes. In the second half of this project, the students create their own business that they market in a similar but much more creative manner.