АНАЛИЗ ПОТРЕБИТЕЛЕЙ И ПРОИЗВОДИТЕЛЕЙ ПРОДУКТОВ «MOBILE HEALTH»

The  «Mobile health» direction combining both healthcare and  mobile devices  is consid- ered. The consumers analysis  of the «Mobile health» products and services  is carried out. Key requirements to the  «Mobile health» products and  service  providers are  formulated. «Infor- mation Seekers» consumer segment is analyzed. The results of the IBM Institute for Business Value survey of users of home medical devices  are presented. Examples of successful «Mobile health» products are described.