Гендерные особенности поведения покупателей в торговом зале

In modern society, consumers are not only individualized according to age, income, lifestyle, social status, but also by gender. Today, it is accepted to believe that you can succeed in trading, if the consumer market will be divided into several target groups. Release of goods for certain categories of people, companies increase sales and profit. The division by gender is one of the most popular choices.