Should Google use Ad Tracking or Targeting

Companies like Google are using our search engine results to send us ads targeted towards hoping for an impulse buy or using what we search against us. Tracking of our search engine results and IP address by Google raises concerns of possible violations of privacy by many people. People such as Steven Aftergood state that we are beginning to have a higher lack of privacy and our data. Everything from our web browsing data, search engine results, and cookies are being tracked by both the government and third party sites to either send us targeted ads or to have something against us in the case if we ever get into any trouble. Deborah Hurley states, “We need to take account our human rights when it concerns our privacy.” The purpose of this paper is to bring about awareness of this current issue through a logical, yet philosophical standpoint.