Concise Bid Optimization Strategies with Multiple Budget Constraints
2014
A major challenge faced by the marketers attempting to optimize their advertising campaigns is to deal with budget constraints. The problem is even harder in the face of multidimensional budget constraints, particularly in the presence of many decision variables involved, and the interplay among the decision variables through these such constraints. Concise bidding strategies help advertisers deal with this challenge by introducing fewer variables to act on.
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