Rural Women Entrepreneurship - A Managerial Perspective

2 Abstract: Women Entrepreneurs in rural areas were not given adequate attention in research arena at the international level. This article explores the potential of such women with the aim of bringing them to the attention of international scholars. Here, the attitudes, the abilities and the qualities of women entrepreneurs have been analyzed in the managerial point of view. A paradigm between a rural women entrepreneur and a typical modern manager has been established. The paradigm shift between these two groups of people also highlighted. This analysis had been done with the primary data collected through questionnaire from 450 women entrepreneurs of two districts of a state in India with the combined population of 1.3 million. We found that the entrepreneurial activities by women in rural areas were not only beneficial to the stake holders but also to the society by means of economic independency, sustainability, self contain nature and distributed prosperity. We insist that the activities of rural women entrepreneurs should not be discounted by citing their size and scale of production, instead, these observations should make in to theory and practices. We tried to build a theory from the findings of our survey with sociological, behavioral, economical and managerial approaches.