Institutional Internationalization of Greenville University: An Empirical Analysis of its Motivations and Challenges

Drawing on case study evidence, this article explores the motivations a small liberal arts university internationalize and the challenges in facilitating internationalization. It employs qualitative methodology with qualitative data were collected from organizational documents, interviews, and field observations. The findings suggest that though a strong missionary is the most significant motivation for expansion, other internal and external factors impact the international decision-making process.