ISSUES AND CHALLENGES IN DIGITAL BANKING- THE INDIAN SCENARIO

The pace of change in banking is incredible as the entire banking model is rapidly being reinvented. The transformation from traditional banking to digital banking is truly remarkable in India, and we are in the very early stages of transformation. Several research reports predict, digital banking is expected to redefine the banking landscape, as consumer preference shift towards digital delivery channels, driven by advancements in digital technologies, and also the growing adoption rates of personal/handheld devices and embedded internet in almost every aspect of life by Gen-Y, Gen-U & Gen-S. In this backdrop the article, concentrates primarily on the issues and challenges faced by banks in offering digital banking services in India.