Case Study of Balinese Tourism: Myth as Cultural Capital

Cultural tourism in Bali is threatened because many different types of tourism are developing. Traditional myths as a legacy of tradition do not support priority for local communities, governments, and tourism practitioners. Only a few tourist attractions that are already famous for maintaining the myth for tourists. Meanwhile, new tourist attractions still override myths as cultural capital and choose to follow market trends as mass tourism. The tourism planning, development myth as a cultural capital and the education for the millennial generation is a research recommendation.