Method and apparatus for managing multimedia services to consumer rights

Discloses a method and apparatus for managing the rights of consumption of each level of service, said service comprising a plurality of levels or sets. Rights Issuer conditions include access rights object (RO), and then transmits the rights object to the device, wherein the access conditions which allow access to the rights object for each level, and the rights object for stepping multimedia services represented consumer rights. When running a stepping multimedia services, the access device obtains the corresponding level information satisfies the condition corresponding to access rights issuer or from the service provider side, and then transmits the access information to the RO, and to allow the user to access by using the RO RO run the appropriate level of service.