Drivers For ICT-Based Information Exchange by African Smallholders

Market access is increasingly relying on ICTs like telephony, internet and radios that are only adopted at a slow pace and haphazardly. Despite the need for ICTs in Market Information Services (MIS), ICT adoption and usage in Africa is very low. Little is known about available ICTs for use in MIS including; technology, its potential users, and characteristics of both entities. Closing such knowledge gaps was justified. We assessed adoption of ICT-based MIS by smallholder farmers and traders in Mayuge, specifically determining; ICT components used, factors influencing; adoption of ICT-based MIS and choice of ICT component used. Stratified random sampling was used to collect data with structured questionnaires administered to 150 farmers and 50 traders and analysed using SPSS and STATA. Majority of adopters were males. Fifty four percent of respondents had knowledge of existence of ICT groups but only 22% had membership despite 80% agreeing that ICTs benefited agriculture. Average experience in using ICTs was 3.16 years and 55% of respondents were of primary education. The radio was the most used old ICT whereas the mobile phone was most used new ICT and mostly for calls.