COMMUNICATION AS A TOOL FOR ORGANIZATIONAL CHANGE

As managers contemplate the future of their organizations in the 21st century, they cannot escape the inevitability of change. Change is certainly among the most frequently used words on the business pages of every newspaper in the world today. Not only have entire country and empires gone through drastic and wrenching changes, but also have companies such as IBM, Oracle, Intel, and recently in Ghana, Vodafone taking over Ghana Telecom. Employees as the working force of the organization are faced with greater concern of change socially, emotionally, psychologically and economically, which in turn affects the developmental goals and competitiveness of the individuals and the organization as a whole. Statistically, seventy (70) percent of Business Re-engineering projects failed said the re-engineering guru Michael Hammer. Senior Executives cannot continue to misinterpret the nature of dynamism but the difficult beast – “change” if driven by communication in managing the root cause – resistance, may lead to a desirable change being achieved.