Multimedia interaction service pushing method and device

The invention provides a multimedia interaction service pushing method and device. A playing data stream and interaction service data are sent to a playing end, suspected answer information corresponding to problem information is received from a user terminal, whether the suspected answer information is consistent with a pre-stored correct answer associated with the playing data stream is analyzed, an analysis result is generated, and an interaction service is pushed to the user terminal according to the analysis result. Thus, the experience feeling and interactivity of audiences are improved, the watching progress of the audiences can be monitored, the participating and interesting properties of the audiences are enhanced, and the subjective initiative of the audiences is improved.