Emotions, Engagement and Social Media

Over the last few years, social media have become important instruments for the construction of political engagement, thus generating a new space of analysis which allows the use of advanced research techniques, such as text mining or machine learning. In this chapter, we review the fundamental interpretation of political engagement, the debate on the very concept of engagement and its relationship with political participation through social media. Including emotions in the analysis of this relationship allowed us to verify the importance of emotional framing, especially the negative one, as a generator of political engagement.