Fundamental Issues in the Ethics of Marketing

Marketing ethics deals with the moral principles behind the operation and regulation of marketing. The importance of ethics in marketing is growing. Recognition and respect for ethics, covering a wide range of issues can be used as USP for a company or organization. Each society will have its own unwritten code of behavior; however, view of matter will change over a time. Due to this societal marketing concept has emerged which requires that marketers adhere to socially responsible and ethical practices in the marketing of goods and services. So we can say that ethics is a principle of right of good conduct or a body of such principals. Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.