Changing conditions require a higher level of entrepreneurship by farmers: use of an interactive strategic management tool

Changing conditions require a higher level of entrepreneurship by farmers. The method of interactive strategic management (ISM) has been developed to support farmers in developing strategic skills. The method is based on three principles: (1) emphasis is on the entrepreneur; (2) interaction with the environment; and (3) focus on actual progress or actions of the entrepreneur. Several ISM training courses have been developed. The facilitator of these training courses is crucial to guide and stimulate the farmers. The farmer uses a web based tool to analyse his situation and develop a strategy. This chapter describes a three day training course for dairy farmers that has been implemented in three East European countries.