A GSS process to generate new product ideas and business concepts
2009
The paper introduces a process for brainstorming new product ideas and business concepts. The developed process utilises a group support system. It aims to enhance the innovation process and the transfer of knowledge inside a company by offering effective means for cooperation. The paper reports the experiences and findings of using the developed process in business cases.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
10
References
9
Citations
NaN
KQI