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The Study of the MICE Brand Equity and Brand Loyalty by Creating Shared Value in MICE Industry
The Study of the MICE Brand Equity and Brand Loyalty by Creating Shared Value in MICE Industry
2018
Seokyung Kim
Gyeong Hui Dae Hak Gyo Keon Ben Syeon Jeon Si Gyeong Yeong Hak Gwa Dae Hak Won Saeng
Yooshik Yoon
Miseong Kim
Yoonjung Kim
Keywords:
Brand equity
Creating shared value
Marketing
Brand loyalty
Business
Advertising
Correction
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