The influencing factors of satisfaction and lending intention in online lending investment: an empirical study based on the Chinese market
2019
This paper develops a platform‐based influencing factors model which considers value perception, risk prevention measure, non‐default experience, trust and incentive gap, to better examine the impact of platforms on investors’ satisfaction and lending intention based on the Chinese market. The results reveal that the first four factors positively influence the satisfaction of the investors, while the incentive gap has a negative impact, and there is a positive association between investors’ satisfaction and lending intention. Some specific features of China’s online lending market are identified, which provides valuable insights for online lending platforms and the government.
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
47
References
0
Citations
NaN
KQI