Quantitative Evaluation and Prediction Analysis of the Healthy and Sustainable Development of China’s Sports Industry

In this paper, to explore the current situation and future trend of the healthy development of China’s sports industry, the health evaluation index system of the sports industry was established by deconstructing the health dimension of the sports industry. The health evaluation model of the sports industry was constructed by using the entropy method and the multi-objective linear weighting method. The model was used to empirically analyze the characteristics and laws of the health of China’s sports industry from 2008 to 2017 and predict the health status of China’s sports industry in the next 10 years with the combination with the GM (1.1) model. The results show that the potential health degree of China’s sports industry exhibits a fluctuating growth trend, the actual health degree of the sports industry, and the health degree of the supporting environment in the sports industry show a steady growth trend on the whole. In the next 10 years, the health degree of China’s sports industry will maintain a healthy state in which the actual health degree and potential health degree of the sports industry will enter a healthy state in 2021 and 2024, respectively. In contrast, the health degree of the supporting environment in the sports industry is always in a very unhealthy state.