Sustainable Tourism in Western Thessaly of Greece

Tourism is one of the main leisure activities of individuals and in recent decades appears as a multifaceted phenomenon with social, economic, environmental, and further dimensions. It represents a multi-sector contributor to the economy at the global nation, regional and local level and is marked as a decisive course of development in many areas, both the developed and the developing world. Particularly for Greece, amid at the current crisis, the development of tourism is a strategic objective of high priority contemporary tourism policy for the country required to connect and combine tourism with actions related to prevention of environmental impacts from such process, with technological improvements, public awareness, public information, and participation (community, Non Governmental Organizations). In the present study the underlying needs for the development of alternative tourism degraded in generally Western Thessaly. In the literature approaching the recording of some important but dormant for the time being, comparative advantages, the study concludes that the place can play an important role in tourism products, not only in Greece but also in the region.