THE SYMBOLIC WHITE SUPREMACY TOWARDS NATIVE AMERICAN IN AVATAR (2009) MOVIE

This research investigated Avatar movie by James Cameron to show the symbolic expresses of white supremacy towards Native American. Theory of hegemony by Gramsci is used as the tool of analysis. This research used qualitative research method. The result of the study shows that there are two ways of supremacy in Avatar movie, domination and intellectual and moral leadership. The domination leadership was carried out by Europeanthat is represented by military department while intellectual and moral leadership or hegemony was carried out by European in scientific department that is represented Jake, Grace, Norm and Dr. Max Petel. European carry out hegemony and domination to Native American who become the subordinate class. The purpose of European in doing hegemony and domination is based on the desire to take on the natural wealth in Pandora. In carrying out the hegemony, the scientist department opposes the European and defends the Native American, this process is called opposition. The opposition resulted in a crisis of hegemony and in the end the class subordinate resisted, this is what Gramsci meant as the War ofPosition. Avatar movie show that supremacy in the way of hegemony is more successful than the way of domination, but the hegemony and dominance were not successful when the allies carried out the opposition.