Pressure-sensitive adhesive body

PROBLEM TO BE SOLVED: To provide an adhesive body with which a label can be continuously and efficiently stuck to a tire by using a labelling device.SOLUTION: An adhesive body is formed by laminating an adhesive sheet having a support body and an adhesive layer composed of a hot melt type adhesive composition, and a release sheet. The adhesive composition is produced by compounding 15-40 mass% of a block copolymer, 30-70 mass% of an adhesiveness imparting agent, and 10-40 mass% of a plasticizer. The release sheet has a release base material and a releasing agent layer. The releasing agent layer includes a solventless silicone resin (A) and is a cured film of a releasing agent composition with viscosity at 25°C of 120-600 mPa s. The adhesive body is used by releasing a label portion with a labelling device after being worked into a label continuous body having the label portion in continuation, and when maximum initial releasing power and average releasing power measured in an environment of 23°C and 50% RH and in a condition of a releasing speed of 5 m/min and a releasing direction of 180° are denoted by f[mN/50 mm] and f[mN/50 mm] respectively, relations of f/f≤1.5 and f≤1,000 are satisfied.