Education/Social Services

Direct mail solicitations from social service organizations almost always appeal to the emotions. These appeals tell the story of an alcoholic’s family which cannot afford a decent place to live or enough food to eat, an elderly senior citizen who cannot cope with her spouse’s death and needs assistance, or the woman who is unable to put her life back together after having been raped. Social service organizations can rarely afford highly polished and glamorous appeals, but their honest and “from the heart” appeals are usually their most successful.