An Audience Analysis of the Impact of International Tourism Advertisement Made by Guizhou

Audience analysis plays a vital role in any kind of persuasion in the world,and tourism persuasion to the people from the West world is no exception.With the tourists from the West as an example,the present paper conducts an audience analysis based on their travel stories in Guizhou,in order to find out their expectations from and imagination of Guizhou tourism.Finally,based on the research findings,the paper intends to put forward some suggestions for tourism management,marketing and advertisement departments in Guizhou with the information from the West tourists so as to make the international tourism advertisement more effective,relevant,and stimulating in attracting foreign tourists to Guizhou.