Analysis of the Role of Organizational Behavior in Improving Performance in Enterprise Management Based on Author Cocitation Analysis

With the continuous development of society, positive organizational behavior has gradually occupied an important position in the management of enterprises. For the healthy development of enterprises, we need to adopt diversified management techniques and modes. In the process of enterprise performance analysis, managers should analyze their own brand. And then strengthen the understanding of brand image, effectively improve the visibility of enterprise operation. Considering and analyzing human behavior, we should actively apply organizational behavior to emancipate employees'thoughts and behaviors. It is extremely important to help companies improve their management performance and promote the sustainable development of enterprises through the rational use of organizational behavior. In the process of the gradual operation and development of the socialist market economy, organizational behavior has occupied an important position in enterprise management. Through the construction of organizational behavior, its key content is to strengthen the management of human resources of enterprises, thereby improving the core competitiveness of enterprises.