Multimedia data push method and apparatus

The present invention discloses a method and apparatus for multimedia data push, processing information pertaining technical field. The method comprising: receiving an interaction instruction; acquiring clip information of the current time information and the broadcast programs; transmitting multimedia data obtaining command, the command carries the multimedia data acquired clip information, user identity and the current terminal of the logged time information; receiving the clip information, the user characteristic data and corresponding user identification information matches the time multimedia data. Terminal of the present invention, after acquiring clip information and the time information of the current broadcast programs, transmitting multimedia data acquisition instruction, thereby obtaining command push multimedia data according to the multimedia data from the server, since the user characteristic data includes personalized information of the user, so the pieces of information and on the basis of time information, binding the user characteristic data to determine the multimedia data to be pushed, can greatly improve the accuracy of the push.