Impact of online food delivery services on China’s hotel catering businesses

Pearl M.C. Lin,Kang-Lin Peng,Sha Wang,Wai Ching Au,Sandra Yanping Feng

Impact of online food delivery services on China’s hotel catering businesses

2021

Pearl M.C. Lin
Kang-Lin Peng
Sha Wang
Wai Ching Au
Sandra Yanping Feng

Drawing upon the underdeveloped literature on online food-delivery (OFD) services, this exploratory study investigated how OFD services impact hotel catering businesses. Methods of focus groups and...

Keywords:

Business
China
Exploratory research
Marketing
food delivery
Focus group

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