PERANAN METODE BALANCE SCORE CARD DALAM MENINGKATKAN EFEKTIFITAS DAN EFISIENSI UNTUK MENGHADAPI PERSAINGAN BISNIS

Balance score card which was introduced by Norton and Kaplanyear 1992 bring a fresh breeze to the company or business organsisasi to be applied and applied into the company in order to achieve the desired results and would be expected as achieving objectives, targets, performance, there will be efficiency and efektifias achievement and vision and strategy can be applied so that in this case the business sensitivity to the environment can be achieved so that quality, service, creativity, innovation and competitive advantage can be created. therefore, the balance score card must be applied consistently, and be focused and sustainable continuous improvement. Key word balance score card, perspective, process and performance.