Methodology of Analyzing the Effectiveness of Activities in the Conditions of the Digital Economy

One of the key areas of activity of each commercial organization is investment activity, which allows for updating the material and technical base, which requires significant financial investments. It’s necessary to involve investments in the economic process to increase the production of goods. The global market economy provides many alternatives for capital investment and international capital integration. Moreover, the amount of financial resources that can be invested has a finite size. Active dissemination of digital technologies influences the investment activities. The digital economy involves the formation of an accounting and analytical system based on information technologies, which are interconnected and interdependent with electronic business. In the conditions of economic sanctions and limited financial resources, the expedience of usage of investments sets before the companies the necessity for implementing the digital information technologies, which bring economic profit. In the current economic situation, analysis of formation of a methodology of effectiveness of the investment activities in digital information technologies is one of the most important tasks of the modern economy. The purpose of the paper is to study the current state of digitization of the methodology of effectiveness of investment activities and to solve the main problems that hinder the digital transformation. In particular, investment projects are often implemented spontaneously, without defining clear goals and financial results. This practice isn’t permissible in digital information systems. There are no indicators of the achievement of the goal of investment activity that characterize the uniqueness and individualization of the investment project. Along with this, the problems of information support for the management of an investment project based on the introduction of modern information technologies, which can only be solved by developing effective methods for analyzing investment activities, are put forward. Based on an analysis of the effectiveness of investment projects, the article proposes the application of the financial method, which allows synergies in the design of the system by the financial management and the management of the information technology department and the creation of a common information space.