Custom Data Mining Association Rules of Nixing Pottery Product Recommendation System

In order to meet the marketing requirements of Nixing Pottery products, the association rules technology of custom data mining was adopted, and the recommending system of Nixing Pottery products based on custom data mining was proposed. To determine its hardware topology so as to better deal with consumers' demand data for Nixing Pottery products; Its software design includes product management module, product data preprocessing module, association rule base generation module and product recommendation module. The test results show that, when recommending Nixing Pottery products, the proposed system has a high recommendation hit rate, can basically grasp the interests and hobbies of users, improve the product recommendation rate, and meet the market demand.